This is the reference library for people opening an aesthetics clinic: premises, equipment, pricing, recruitment, marketing, operations and the launch itself. It is being written now, category by category, by people who have done it with their own money.
The hub
Each category will hold a small number of long guides rather than a stream of short posts. The categories are live now so you can see the shape of what is coming, and so each guide has a home the day it is finished.
No guides published yet
The first questions, in the order they actually need answering: the model, the money, the qualifications and whether the idea stands up commercially.
Planned: How to open an aesthetics clinic in the UK · How much does it cost to open an aesthetics clinic
Site selection, lease terms, planning constraints and fit out. The decisions you sign for before you can prove they were right.
Planned: What to look for when choosing clinic premises
Specifying devices against the treatment menu, comparing manufacturers honestly, and understanding the real cost per treatment before capital is committed.
Planned: Buying versus financing aesthetic equipment
Building a price architecture from your own cost base, room rate and capacity, rather than inheriting the clinic down the road and its mistakes.
Planned: How to price aesthetic treatments
Role design, qualification requirements, pay models and interview process, planned against the opening date so the model still works at capacity.
Planned: How to recruit practitioners
Positioning, brand direction and the channels that fill a diary in the first ninety days rather than the ones that fill a feed.
Planned: Pre launch marketing for a clinic
The daily machinery of a clinic: booking, records, consent, stock control, the consultation journey and the standards behind them.
Planned: How to choose clinic booking software
Sequencing the final weeks: what has to be signed off, what can run late, and what decides whether the doors open to a full diary.
The first guide in this category is still being scoped. It will be listed here once it is.
Editorial standard
We could fill this page tomorrow with articles assembled from other articles. It would rank for a while and help nobody. These guides are being written from projects we have actually run.
Every guide is written by people who have opened, staffed and run their own skin, laser and aesthetics clinics, not by a content agency working from search results.
Each one answers a decision a clinic owner is actually stuck on, with the trade offs stated and the numbers you need to work out for yourself.
Guides go live when they are complete and correct. We would rather the hub grew slowly than filled up with thin articles that help nobody.
In the meantime
Most of what will end up in these guides is what we work through with clients directly. If you are weighing up a site, a machine or a price list right now, a conversation will get you further than an article.
Next step
A 60 minute Discovery and Strategy Consultation covers your idea, your budget, your location and your next decisions, with written recommendations afterwards.
